Tuesday, July 30, 2013

How Google Is Quietly Taking Over




Before It's News | Popular Money





How Google Is Quietly Taking Over



Forbes Earlier this month, Google GOOG +0.98% announced disappointing earnings, and its stock immediately dropped 5% (Disclosure: I own Google stock through a fund). Most disturbingly, the company’s core revenue driver, the revenue it gets for each click on an ad, decreased 6% while traffic acquisition costs increased. Ordinarily, rising costs amid lower revenues is no recipe for success, but Google keeps plowing forward and last week launched Chromecast, a $35 device that does essentially the same job as the $99 Apple AAPL +1.27% TV and allows you to control your TV screen from a smartphone or tablet (including iPhones and iPads). It sold out almost immediately.






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